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iPrice’s Content Marketing Compilation

iPrice Group
11 min readNov 15, 2019

By: Content Marketing Team

Pixar

By reading this article, you will know the secret of our content marketing team.

But before that, allow us to give you a brief introduction about who we are.

In the past 4 years, content marketing team at iPrice has been putting a lot of effort in producing high-quality data-driven content for people in the Southeast Asia region.

We discussed many different topics: from the competition of e-commerce players, online consumers behaviour, gender diversity, products trends, and many more.

Up until now, we team managed to produce 300+ pieces of data-driven content and managed to get over 3000+ (updated Dec 2020) free top media coverages, including Bloomberg, Reuters, Fortune, Forbes, and Entrepreneur, Vice, Mashable and many others.

The goal of this story is to share some content inspiration you can use for your team or company.

Here are some of the top content we’ve created!!

K-Pop Fans Can Spend Up to US$1,400 on Their Idols

  • About the Content: How much K-POP fans spend on their idols?
  • Format: Infographic
  • Source of data: Internal data of iPrice
  • Check the report here: Philippines, Singapore
  • Some top media coverages: Bandwagon, Dazed, Hypebae

When Can You Get a PlayStation 5 On Discount?

Does TikTok Continue to Dominate the World Despite Its Controversies?

  • About the Content: Popularity of TikTok across the world + Viral products because if it
  • Format: Infographic
  • Source of data: Deepaso + Google Search Volume
  • Check the report here: Here
  • Some top media coverages: Branding in Asia, Vice

11.11 Shopping Guide: Where to Find the Best Discounts for Your Favorite Items

From K-Dramas to Heneral Luna: What Filipinos Are Watching During the Pandemic

  • About the Content: Uncovering the most binge tv shows on the streaming sites based on their web visits (desktop & mobile web).
  • Format: Infographic
  • Source of data: Curating the search interest data on the notable tv shows and movies in the Philippine based on Google Trends.
  • Check the report here: the Philippines
  • Some top media coverages: ABS-CBN, Cosmo, Interaksyon, and many others.

iPhone SE Is The Sole Winner Amid A Gloomy Smartphone Market

  • About the Content: Analysing the line of smartphones released during the global pandemic (April 2020) in comparison to its previous models in 7 different countries in Southeast Asia.
  • Format: Infographic
  • Source of data: Using Google Keyword Planner data to obtain the average monthly search volumes of the latest smartphone brands in comparison to its previous model a month after its release in 2019.
  • Check the report here: Singapore
  • Some top media coverages: Forbes, Gizmochina, Straits Times, AsiaOne, and Gadgetmatch.

Despite Covid-19, people everywhere are still hunting for the new iPhone

  • About the Content: Revealing countries where Covid-19 hits the hardest, interests for iPhone SE 2020 are still rising and even overtaking interests in crucial Covid-19 information.
  • Format: Infographic
  • Source of data: Google Trends data based on the following keywords related to “coronavirus,” “covid-19,” and “iPhone SE” from top 5 countries with most active coronavirus cases (as of 15 April 2020) and the 7 Southeast Asian countries available in iPrice.
  • Check the report here: the Philippines
  • Some top media coverages: MSN, Esquire, Irish Tech news.

Nintendo Switch Beats Out PlayStation 4 for Dominance in Southeast Asia Under Lockdowns

Unexpected Things That People Search During Coronavirus Lockdown

  • About the Content: Analysing the shopper’s behaviours on top sought-after products during the coronavirus lockdown in comparison with the previous period before the global pandemic.
  • Format: Infographic
  • Source of data: iPrice’s proprietary data by aggregating & averaging from more than 150 online merchants & more than 30 million products on Google Analytics.
  • Check the report here: Philippines, Vietnam, Singapore, and Indonesia.
  • Some top media coverages: ABS-CBN, Itnews24hrs, Mashable SEA, AsiaOne, and DetikInet.

Shopper’s Spending Habits on Singles’ Day 2019

  • About the Content: Analysing the average basket size of shoppers on top categories during Singles’ Day 2019 in comparison with previous years (2018/17).
  • Format: Infographic
  • Source of data: iPrice’s proprietary data by aggregating & averaging from more than 150 online merchants & more than 30 million products.
  • Check the report here: Singapore, Malaysia, Indonesia, Philippines
  • Some top media coverages: Entrepreneur, The Star Online, When in Manila.

SE Asia E-Commerce Report (Updated every quarter)

  • About the Content: The ranking of top 50 e-commerce players in SEA. Users can sort and filter the data based on many different parameters. Sort based on their monthly web visits, app ranking, social media followers, and number of employees. People can also filter the players based on their business model, origin, and business model.
  • Format: PDF File
  • Source of data: Similarweb (Monthly Web Visits) + AppAnnie (Monthly Active Users + Total Apps Downloads)
  • Download the report here: Indonesia, Malaysia, Philippines, Singapore, Vietnam, and Thailand.
  • Some top media coverages: WARC, Straits Times, KR Asia, Motley Fool, SCMP, Wall Street Journal.

Local The Map of E-Commerce (Updated every Quarter)

Map of E-Commerce Indonesia Q1 2018

The Biggest E-Wallet in Malaysia, Singapore, & Indonesia

Malaysia’s E-Wallet with the most monthly active users

Best Football Boots in EUFA 2018–2019

Best Football Boots
  • About the Content: Comparing the football boots that scored the most goals in EUFA 2018–2019
  • Format: Infographic
  • Source of data: We’re using a combination of goal scorer database from UEFA.com and football boot database for all goal scorers from Football Boots DB during tournament phase of UEFA Champions League 2018–19.
  • Check the content here: Indonesia
  • Some top media coverages: Goal.com, Bola Sport.

E-Commerce Rewind 2018

E-Commerce Career Trends in SEA

The State of E-Commerce

E-Commerce Basket Size 2017
  • About the Content: A white paper about the state of e-commerce in SEA. Our aim, with the 2017 State of eCommerce report, is to shed light on some of the most important eCommerce metrics from the perspective of these thousands eCommerce operators, highlighting the differences and similarities among each markets.
  • Format: Interactive
  • Source of data: iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.)
  • Check the content: Singapore, Indonesia, Philippines, Vietnam, Malaysia, and Thailand
  • Some top media coverages: Tech in Asia, Vulcan Post, Bangkok Post, and Jakarta Post

History of Alibaba Founders (Where, How and When did they meet with Jack Ma?)

  • About the Content: Analysing the history of Alibaba Group and how Jack Ma met the other 17 founders and also understand where they are now
  • Format: Static infographic
  • Source of data: Different web sources
  • Check the content: Indonesia, Singapore, Philippines, Malaysia, and Thailand

Education Background of Startups Founders

Online Consumer Complaints in SEA

Online Consumer behaviour during Ramadan in MY and ID

Gender Diversity in E-Commerce Company

The History of E-Commerce Malaysia

  • About the Content: Analyse top 10 most popular e-commerce platform in the past decade.
  • Format: Interactive page
  • Source of data: Google Trends, App Annie, and Wayback Machine
  • Check the content here: Malaysia

Grab VS UBER VS Taxis

Popularity of Pokemon Go in SEA

The Launching of New iPhone

Comparing Online Consumer Behaviour between region in VN and MY

  • About the Content: Comparing the unique online consumers behaviours in East VS West Malaysia, and Hanoi VS Saigon
  • Format: Static infographic
  • Source of data: iPrice’s proprietary data
  • The content: Vietnam & Malaysia
  • Top media coverages: Huffington Post and Yahoo News

E-Commerce Investor in Vietnam

  • About the Content: Analysing the relation of investors between local and regional e-commerce player in Vietnam
  • Format: Static infographic
  • Source of data: Cento Ventures
  • The content: Vietnam
  • Top media coverages: Nhipcaudautu

So what are the secrets?

As I’ve shared before with Tech Wire Asia, there are 5 points you need to do:

  1. Avoid being self-centric
  2. Use data
  3. Experiment with different format
  4. Invest a lot of time and energy in the distribution
  5. Build sustainable and good relations with people

Call to action:

1. We are going keep adding the new big content we will launch in the future. So you can save the link of this article

Content Marketing
Link Building
Iprice

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iPrice Group

Written by iPrice Group

32 Followers

Southeast Asia’s leading online shopping companion. Our mission is to bring a greater level of transparency, convenience, and trust to the e-commerce markets.

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